Also Revel’s Facebook web page bears their new slogan: Gamblers Wanted
Oahu is the first good news since Atlantic City’s newest casino launched: finally, a marketing campaign appears to be working, and July’s numbers mirror the improvements every-where within Revel Casino-Hotel.
New Campaign Working
Along with its seemingly obvious ‘Gamblers Wanted’ campaign including a sign that is massive close to the front side of the casino Revel has apparently managed to get clear that their former no-smoking, chi-chi attitude is away with all the Atlantic Ocean tides, and a more approachable ‘come on in and invest your money’ tactic is working for them.
Revel’s revenues for were $23.4 million, from a combined take from both slots and table games, which represents a dramatic 33 percent jump from last year july.
‘we think the July results clearly reflect the impact of the ‘Gamblers Wanted’ campaign,’ said Jeffrey Hartman, Revel’s interim CEO.
Overall, however, Atlantic City casinos are going to be wanting more gamblers; the numbers for every one of the gambling that is beleaguered’s casinos continued to freefall, with a nearly 4 percent fall compared to 2012, according to numbers released by the state’s Division of Gaming Enforcement. The only real other gambling enterprises that showed gains besides Revel were Borgata, up 19 per cent, and Resorts Casino Hotel, with a 6 % jump compared to year that is last.
Helping the July figures, evidently, was the July Fourth holiday tourist influx. Officials say there was an almost 7 percent rise in Atlantic City Expressway toll plaza traffic that is the major throughway to drive to Atlantic City. Similarly, they say 7 percent more visitors stopped during the given information centers that surround the Atlantic City Convention and Visitors Authority.
And despite the call for those willing to wager, it appears that at final Atlantic City’s efforts to mimic exactly what has worked for years in Las Vegas namely, non-gaming draws like headliners, retail and fancy restaurants might be working; a performance that is sold-out pop songstress Beyonce and the Atlantic City Food & Wine Festival both served as good draws for more tourist activity.
‘There is no question that special events in Atlantic City are a major draw for tourists,’ stated Jeffrey Vasser, president regarding the Atlantic City Convention & Visitors Authority. Vasser added that Convis events this year have actually pulled 212,950 attendees to AC, while placing 40,772 room nights and $64 million in convention spending that is ancillary the coffers of hotels, casinos and retail.
Of course, while one month that is good nice, for a property like Revel that has been plagued with poor figures since it opened simply 15 months ago, an ongoing winning streak is going to be necessary to persuade investors that the worst is finished. To that end, Hartmann says there may well be more of these incredibly creative promotions unleashed after Labor Day.
‘We’re reasonably confident that we can maintain industry share numbers,’ Hartmann said, hedging his bets.
The casino went into major rebranding mode after having a Chapter 11 bankruptcy filing this Spring, from which it emerged with new ownership and a new interim that is( CEO in Hartmann. He claims the basic https://casinopokies777.com/royalvegas-casino/ strategy is to re-position the casino from ‘luxury’ to more of an ‘everyman’ type of home.
‘we have been profoundly grateful that many Atlantic City gamblers are giving us a chance that is second’ Hartmann said.
Two $1 Million Prizes Awarded from Ohio Casino Customer Name Mixup
Two patrons using the name that is same took home $1 million following an Ohio casino error
As soon as the Horseshoe Casino in Cincinnati held a $1 million drawing for customers on a night, the house was packed saturday. The drawing was televised and plenty of local media were on hand to get a glimpse of the champion. The announcer drew the name that is winning said:
‘Our next millionaire from Cincinnati is Kevin Lewis that is:!’
You Profit! No, Wait, YOU Win!
It was the moment of a lifetime for Kevin Lewis, who was in attendance that night. He had been there with his fiancée, and the two began to commemorate, collecting the giant check and accepting the adulations of the adoring crowd.
And that’s about when the casino realized they had a major problem on their arms.
Kevin Lewis, as it turns out, isn’t exactly a rare name. And while one Kevin Lewis ended up being into the crowd at the casino, another one had been watching on television, waiting to see if he’d win the drawing. And it was the Kevin Lewis at home who was the real winner not the one at the casino as it turned out.
Once the presenters realized they conferred with casino officials in order to make a decision on what to do that they were awarding the prize to the wrong man. There were undoubtedly plenty of solutions to them: only the winner that is rightful’ the money, and lots of such mistakes are resolved by giving the regrettable and incorrect ‘winner’ a token prize or nothing at all.
But the Horseshoe made a decision to take another approach. Rather than result in the men worry about which you might ultimately get the prize, they merely awarded two million dollar rewards rather: someone to each Kevin Lewis who had taken part in the contest.
‘This was our blunder,’ said casino general manager Kevin Kline in a statement. ‘So in line with our dedication to do the thing that is right our visitors, Horseshoe awarded a $1 million prize to each for the males.’
The ‘correct’ Kevin Lewis hasn’t had comment that is much the problem, and their prize money was never actually in doubt. But the Lewis who showed up at the casino that night is grateful that luck ended up being on his part.
‘When I heard my name we stated, ‘God finally gave me a win that is big” Lewis told local television station WCPO. He later attributed his win to simply ‘being in the right place at the best time.’
Six Degrees of Separation
Incredibly, the two winners have a lot in accordance. Not only do they share a name and play at the casino that is same nonetheless they both live within the city of Cincinnati, are both within their 50s, and are both engaged to be married making the mix-up even more bizarre.
One of the main reasons for a casino being therefore generous in a situation such as that one is obviously to come up with the right PR, and also the Horseshoe may be the big champion on that account. The Horseshoe’s page has been flooded with messages praising their decision, with most customers seeing it as a classy move by a business that was under no obligation to give out the additional money on social media sites like Facebook.
Caesars Entertainment Misses A place in Macau
There will not be any Caesars Entertainment casinos in Macau
The most lucrative gaming destination in the world Caesars Entertainment Inc. sold off its 175-acre golf course land that borders Macau’s chi-chi Cotai Strip last week in what may have seemed like an odd move for a huge casino conglomerate that is one of the few without presence in Macau. a developer that is asian paid $438 million for the home, and it should officially change hands by the end of the entire year.
The questions that are big, why?
No License to Deal
it might revolve around Caesars’ cap ability to secure a gaming license; or lack thereof.
The casino giant purchased the golf course area back in 2007, for $578 million, then called the Macau Golf program, expecting to turn it into another casino-hotel complex like rivals Las Vegas Sands, Wynn Resorts Ltd., and MGM Resorts International have all done so successfully in the past decade. Nonetheless, it was perhaps not to be, plus in retrospect, Caesars CEO Gary Loveman says it was a huge blunder, and something they have been still spending for. Caesars ended up being also provided a Wynn Resorts sub-concession back 2006, but nixed the ability; a move that was obviously a bad one looking back, Loveman admits.
The problem lies in the reality that the Macau government has cut off issuing any gaming that is additional beyond the existing six concessions and sub-concessions, so Caesars type of shot on their own into the base by not taking the Wynn deal if they could. Never having themselves submitted an application right back in 2001 following the lifting of a monopoly that is 40-year Macau by billionaire businessman Stanley Ho Caesars, still known as Harrah’s Entertainment in those days does not have any 2nd opportunity to get into the absolute most profitable gambling region on the planet now; an unfortunate reality for a company that holds the greatest long-term financial obligation load of any casino conglomerate on the market: an impressive $23.7 billion.
Macau has held the #1 gambling revenue-producer spot for quite a while now; the Chinese Special Administrative District took in $38 billion in 2012, beating Las vegas, nevada six times over. Year and just since the start of 2013, Macau has shown an increase of 16 percent over last.
Caesars is busy doing some major business that is internal: it’s spinning off its nevada Planet Hollywood casino, its interactive gaming company (the company’s WSOP-branded on line poker is next in line to launch in Nevada) and a fully planned Baltimore casino into a separate business that is going to be majority-owned by the moms and dad.
Clearly, buying and attempting to sell property for a profit is additionally not just one of Caesars’ most readily useful decision-making skills either; the company took a $101 million write-down on the land, which they had called Caesars Golf, once they put it on the market this past year, and even that leaves them $40 million in debt, by our calculations, after the sale. Caesars says they expect to the anticipated $420 million in profits from the sale to pay down their financial obligation.